Search Results for: data

Marketing services firm Merkle has launched a unit that will focus exclusively on providing data-driven marketing strategy and integrated communications on the health and pharmaceuticals sector. More, along with The Snarker’s Take, follows.

A new study lists the companies consumers are most likely to recommend to their friends and family

Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students

Finding good, affordable, responsive lists seems to be getting harder and harder every day

A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies

“Craigslist” topped “myspace” as the top search term in the U.S. for the first time in three years earlier this month, according to a blog post by Heather Dougherty, director of research at Hitwise.

While social media marketing is still considered more of an emerging area, various surveys reveal that marketers are pushing more of their budgets into this channel.

Jingwei International Ltd., a Chinese data mining and software services firm, generated $27.9 million in sales during 2008, up from $24.4 million in 2007. More, with The Internationalist’s Take, follows.

Jon Schneider, executive VP and director of client service for the flagship office of MRM Worldwide, died suddenly on Sunday, March 22, at his home in Brooklyn, NY.

Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story