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Specialists Marketing Services is now managing this file of more than 1 million direct mail-sold farmers and ranchers

Contact 101, Inc., a list compiler and customer satisfaction survey company, has acquired Axxes Data Corp., IDrive Marketing, LLC and N3T Data, Inc.

You most likely have a digital-marketing strategy to find and educate your online shoppers

Home cooks who want to test their celebrity-chef mettle can do so in a new Web contest just launched by Unilever’s I Can’t Believe It’s Not Butter brand

Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country

At a high level, many in those in the performance marketing space fall under the general umbrella that is affiliate marketing, i.e. acting as commissioned agents promoting a third-party product. But, are those in…

Helpful HintsONLINE PLAY Let’s Make a Deal Spending on games and contests may be flat, but consumers don’t seem to notice. They’re too busy posting photos,

Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month

Beginning in May, the U.S. Postal Service will start to accept mail pieces bearing the Intelligent Mail Barcode (IMB), the much-talked-about system that’s

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