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Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”

Among almost all forms of performance-based online advertising, not many have enjoyed the fame and notoriety that incentivized marketing has. Its initial rise to prominence took place in a similar setting – a media…

Digital marketing agency eROI recently released the results of its e-mail survey, titled, “Use of Analytics in E-Mail Marketing Campaigns” and found that more than 18 percent of respondents said they do not track their e-mail campaigns.

A recent report released by Netpop Research, a market research firm, found that users of Web-enabled mobile devices in China are much more likely to use them to connect to the Web than their American counterparts.

In the world of performance-based advertising, the price per action correlates directly with quality. The higher the quality, the greater the payout. Let’s look at two examples, one from the lead generation world and one from the…

Mobile advertising spending in the U.S. is expected to grow relatively modestly in 2009, according to eMarketer. However, the medium is expected to see more rapid growth beyond this year.

To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality

MetaResponse Group is launching a mobile marketing division, MobileMailbox

Macromark is now managing this file naming 105,078 individuals who’ve paid $50 for a money-making system. DAJ Direct was the former manager

Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies