Search Results for: data

Epsilon has launched Epsilon Targeting, a division that integrates three pre-existing consumer database operations. The new unit brings together Epsilon Data Services, a new mover data compiler; Abacus, a cooperative database for multichannel marketers; and Icom Information & Communications, which manages a database of direct response survey information culled from North American consumers.

In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think

Today we meet Bill Ochs, director of list sales at Macromark, where he’s worked for the past four and a half years. Despite overall economic gloom, he’s been able to find strength in categories such as health and business opportunities.

A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios

When adware companies make the news, rarely does the coverage discuss positive developments. As a lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving.

The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22

Baidu, a Chinese-language search provider, generated the equivalent of $118.6 million during first-quarter 2009, up 41% from first-quarter 2008’s level.

This file naming 145,000 U.S. financial magazine subscribers is sourced from direct mail, trade shows and the Internet

Redi-Data, Inc. has named Marc Sabatini senior VP of sales.

Have you always been too busy to clean up your customer database? A slowdown in business can give you the opportunity to catch up on the database chores you have been putting off. Doing so will actually save you money and give you a better tool to use to target the households most likely to buy your products.