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Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.

Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.

For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders

Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign

Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.

ComScore Inc. has named Joe Nguyen as vice president of sales for Southeast Asia.

Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year’s model. Of course, the “old” information doesn’t quite satisfy the consumer. Who wants to read about last year’s model?

Data security firm BakBone Software yesterday announced it is acquiring e-mail marketing software and infrastructure provider ColdSpark in a deal worth $15.9 million.

Adapp Solutions, a leading B2B technology enabling firm, today announced its public launch of Hasoffers.com. The Hasoffers.com application enables online advertisers to create fully customizable and branded affiliate networks within minutes.