Search Results for: data
-
Lorton Data Acquires Aldata
Lorton Data, a data quality and management services provider, has acquired Aldata
-
Agencies
Lea & Perrins Brand Manager: Q&A
Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned
Tagged in: -
Agencies
America Votes for its Favorite Simpsons Stamp
In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character
Tagged in: -
Top 10 E-mail Appending Mistakes to Avoid
E-mail appending—where a vendor attempts to match e-mail addresses in its database to postal addresses in a client company’s house file—is a quick and effective way to build an e-mail database
-
Agencies
Bank Customers Not Confident In Institutions: Survey
Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions
Tagged in: -
Reconstruct Your Target Market for the Recession
Marketers had better start asking their customers and prospects what advertising medium they prefer. They’ll code their lists appropriately and improve their readership–and ultimately, their bottom line.
-
Google Continues Search Dominance, Ad Coverage Wanes
According to the latest figures released by comScore qSearch, Google increased its share of searches in the U.S. in April, while all its major competitors lost share or remained stagnant.
-
What is Data Management?
Each day advertisers in our industry are generating leads/sales with their offers.
-
Agencies
Great American Cookies Offers Dad a Room of his Own
Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward
Tagged in: -
Mobile
ExactTarget Unveils iPhone Application
E-mail software-on-demand provider ExactTarget yesterday announced an application that allows its clients to access their accounts on iPhones
Tagged in: