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U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.

The Federal Trade Commission has charged an allegedly a deceptive mortgage foreclosure rescue and loan modification telemarketing operation with violating a 2001 court order.

Zumbox, a Web-based postal system, has formed a partnership with data marketing service provider ALC. Under the agreement, ALC Chairman and CEO Donn Rappaport has been named CEO of Zumbox

The Federal Trade Commission announced that Sears Holdings Corp. has settled allegations that it collected personal data from customers without warning them adequately that their information was being collected.

The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release

Here’s seven myths that CMOs and their bosses truly need to stop believing if they want to get the most out of marketing in today’s world

Kelly Thompson joined Silverpop as VP of production operations and Clara Hoban, formerly director of support and training, has been promoted to vice president of support services.

Internet advertising expenditures amounted to $5.48 billion during first-quarter 2009, a 5% dip from first-quarter 2008’s level, according to the Internet Advertising Bureau (IAB).

inaugural affiliate convention, june 17 – 20, denver – free admission for all affiliates

Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers