Search Results for: data

Today’s challenges demand that the CMO be a “test and learn” person relying on a strong infrastructure of data, tools and analytics.

Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.

According to a recent forecast made by Forrester Research, e-mail marketing spending in the U.S. will reach $2 billion by 2014, reflecting a compound annual growth rate (CAGR) of nearly 11 percent from $1.2 billion in 2009.

By Sticking Together. Help the Internet Marketing Industry Police Itself.

Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs

Sears Holdings Corp. has settled with the Federal Trade Commission on a complaint that it persuaded consumers to agree to the collection of data about their online activities without giving them a full warning about the scope of the collection effort

Spending on measured advertising took a nosedive during the first quarter, plunging by 14.2% to $30.18 billion compared to one year ago, according to TNS Media Intelligence

The Affiliate Convention series is proud to announce its inaugural show taking place June 17th to June 20th, 2009 in Denver, Colorado at the Colorado Convention Center.

Users of Blackberry’s with the latest version of the Facebook application installed discovered something new when using their phone – the merging of their phone contacts with their friends on Facebook. As a results, when they…