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According to a recent white paper published by security firm McAfee, sales conversions see significant increases when a visible indication of security is seen.

Advertising in general is suffering in 2009, as everyone knows. However, further supporting indicators from earlier this year, it appears that the Internet is faring relatively well in these rough economic waters, and is set to continue its success in the coming years.

According to recent figures released by Nielsen, Google remained atop the list of U.S. search providers in August, though Bing experienced huge month-over-month growth.

Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to

Acxiom Corp. has acquired DMS (Direct Marketing Services). The acquisition gives the data firm a toehold in the Middle East-North Africa market. DMS has operations in Saudi Arabia and the United Arab Emirates.

Today we meet Chaim Lazar, president of Net 60 LLC, a list brokerage and management firm he founded in 2004.

Media Horizons Management has bowed EnVision, a consumer database which combines multi-channel transactional information with demographic and lifestyle data.

The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

Many marketers employ a wide range of effective approaches while, despite the super-sized growth, others have not yet leveraged social media. Consider these 12 ways companies leverage social media to build relationships and drive sales:

This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior