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As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program’s partners that

Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers’ regulatory concerns, according to Jerry

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

As a marketing professional, your team spends countless hours and resources to create strategy presentations, marketing campaigns and other collateral. Your entire work now resides in just a few documents, whether they are Word files, Excel sheets or PowerPoint presentations, making it crucial they are not lost.

A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign

Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes

Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That’s no longer the case.

The Nielsen Co. and Facebook have formed a multi-year alliance to help marketers around the world better use the Internet to develop and market new products

The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes

Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.