Search Results for: data
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Walmart to Evaluate Products Based on Sustainability
After a Walmart store manager in North Carolina sent an e-mail to upper management asking why all the lights in the vending machines in break rooms needed to be on
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Google, Facebook are Top Web Sites at the Start of 2010
According to data recently released by Experian Hitwise, Google and Facebook are topping quite a few different lists at the start of 2010.
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Agencies
Meet the Broker: Debb Bovett
Today we meet Debb Bovett, senior data products manager at Acton International in Lincoln, NE. A longtime list and direct marketing industry veteran, she asserts that no matter the technology or country, the basic principles of direct marketing hold.
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Agencies
Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”
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Direct Group, Par Agree to Share Data
Direct Group, a direct marketing services company, has signed an agreement with Swedish data company Par to offer European data directly to its current clients and prospects, while opening a fully regulated gateway to 14 European countries for U.S.-based businesses and list brokers who represent them.
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Email
Experian Buys Japanese E-mail Firm
Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.
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Agencies
Heinz Updates Annual Label Design Contest
Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner
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Facebook, Google Popular in 2009, Online Video, Mobile Ads Will Rise in 2010
Among all of the 2009 lists out there, Experian Hitwise released their version of the top 10 most-searched terms of the year and the results were far from surprising.
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The State of Mobile Usage in the U.S.
Late last month, Nielsen revealed the findings of its Nielsen Convergence Audit and found that more households are doing away with landlines in favor of going cellular-only.
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An Act of Desperation?
Tough times call for desperate measures. No. I think the saying goes “Desperate times call for desperate measures.” It’s an interesting saying, and we always tend to think of it literally in that order, that the situation causes…