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According to a recent study released by Responsys, e-mail marketers are doing a poor job of making it easy for their recipients to opt out.

According to recent data from The Retail Email Blog, top online retailers have boosted their promotional e-mail efforts during the past four weeks and over the past year.

Today we meet Mark Hammar, president of Total Data Solutions, a North Andover, MA, company he has owned since 2007.

Com-Pak Services, Inc. has acquired the assets of MarketPoint Direct.

Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn

When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One

People in the News: Veradata, United Way, American Westbrook Insurance Services have all recently announced new hires.

Media Horizons, Inc., a direct marketing agency, has created a new data and analytics group.

House Party, a consumer activation and experiential marketing company, has hired Jon Yaged, formerly of Disney Publishing, as chief operating officer

You wouldn’t have to have read our piece last week on CPA Networks to know that they not only play a vital role in the performance marketing ecosystem, but that they…