Search Results for: data

When people consider basic human needs, an address may not hold the same place as, say, food, clothing and shelter. But Charles Prescott, a former VP of international business development at the Direct Marketing Association, argues it is necessary for advancement of both individuals and countries.

Database and business intelligence technologies have revolutionized customer relationship management. Powerful interfaces provide direct marketers with the ability to access and manipulate massive amounts of data in seconds. In fact, today’s database access tools give just about anyone the hands-on ability to analyze data, draw their own conclusions, and present their findings in the form of eye-catching reports and dashboards.

Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years

If the performance marketing sector could act as a predictor for the broader markets, it would suggest an incredibly active mergers and acquisitions market in the year ahead. Google and Apple have…

The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.

When the Apple iPad went on sale in the U.S. last Saturday, some 300,000 people spent $500 to $600 to get their hands on the technology first. But marketers at Hyundai Motors

Harte-Hanks and Media Horizons have made personnel changes.

An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes

Marketing modelers who use U.S. Census data better make sure their slide rules are properly oiled: This year marks the first in 70 that the Census Bureau

Spring is here, and there is no audience more seasonally motivated than fishing enthusiasts. The source of their passion is a mystery, but their behavior