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LeadFlash is a significant player in the cash advance/payday loan space, and was featured in the 2009 Inc.

According to a study conducted by the Ponemon Institute and sponsored by ProtectMyID.com, the vast majority of social media users express concern about their privacy, but many neglect to take simple steps toward protecting themselves online.

For the four weeks ending Saturday, June 19, 2010, FIFA.com received the vast majority of traffic for the search term “world cup,” according to Experian Hitwise.

This week’s question for Broker Roundtable: What trends are you seeing in business-to-business? Are B-to-B marketers still mailing heavily, or are more dollars shifting online?

Consultant Ernan Roman had some harsh words for direct marketers.

The so-called BRIC developing countries – Brazil, Russia, India, China – may find a new region in their midst, if GlobalFluency has any say. The marketing firm has inked an agreement with africapractice, a strategic communications firm, under which africapractice will provide GlobalFluency’s partner organization The CMO Council with entry into 15 African nations.

It sounds unreal to someone used to seven or eight selects on a list data card.

A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what they have is an operational database. An operational database supports essential “nuts and bolts” tasks such as customer service, fulfillment and inventory management. But, it falls short in the support of data-driven marketing analysis.

Our ultimate aim is to make as many customers buy from us as possible while making the highest achievable profit from the transaction. The elements of reaching that goal are the three C