Search Results for: data

  • Seven Easy Ways to Grow List Rental Revenue

    What can you do as a list owner that doesn’t cost you any money, takes only a little bit of time and effort but will increase your list rental revenue and help grow your customer base? Here are some simple ideas that still work, even in today’s competitive and complex data and media sales environment.

  • Facebook, by the Numbers

    In the midst of so much talk about Facebook and its ever-shifting privacy policies, it’s a bit refreshing to take a step back and take a look at the social networking giant’s statistics. According to Inside Facebook, the Web giant experienced solid growth in April after a sluggish March.

  • I Fought The Law

    It’s easy to have a cynical view of legislation. Listening to the U.S. Senate Committee on Commerce, Science, and Transportation’s recent hearing on “The Debt Settlement Industry: The Consumer’s…

  • Agencies

    Loyalty 360 in Sponsorship Deal with LoyaltyOne and Epsilon

    Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon

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  • The Perils of Relying Only on Personas

    In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences

  • Learn to Fly: How Testing Can Help You Reach Your Goal

    Uh oh. Are you feeling a little tug at your belt loop? It’s only me. I’m tryin’ to get ya down as you fly by the seat of your pants again. C’mon down and let’s have a little chit chat. Recently, I’ve had to put together a series of marketing guides for …

  • Email

    How to Benefit from E-mail Appending

    The following guidelines should help you get the most out of appending e-mail addresses to your house file

  • EyesLipsFace: 2010 IMA Award Winner

    2010 IMA Award Winner, First Place, E-mail Marketing | E-tailer EyesLipsFace (ELF) wanted to engage customers more frequently and provide valuable, useful, individualized information without overloading them with too many messages, all while increasing sales

  • Lessons in Value Add

    Despite what one of our favorite friends in the industry tells us, it is not easy making money arbitraging media. And, with the recent tightening by Facebook, the job of the arbitrager has not gotten any easier. It isn’t…

  • Week in Review

    Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)