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Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase tensions among functional peers and cascade to subordinates who must do more with less staff. Meanwhile, a lack of perceived results are likely to shorten a CMO’s tenure.

Integrated Marketing Services launched its shopper marketing business roughly a decade ago at the dawn of the discipline itself, allowing the agency to

The recession imploded the automotive industry. But despite it all, now is a great time to be in automotive, says Patrick O’Rahilly, CEO of Aspen Marketing

Euro RSCG’s philosophy is called Future First a belief that if it can have a disproportionate share of knowledge about the future of consumers, brands

Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.

The event and experiential category is undergoing enormous change as people’s attention spans become shorter and their consumption of intense volumes

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New Orleans – July 26th, 2011 The HitPath team recently released a set of upgrades to its already strong proprietary suppression list management tool set. The suppression tools come as part of HitPath’s all-in-one software solution, geared towards enterprise level performance marketing professionals…

A recent paper from Casale Media titled “The link between ad placement & performance” aimed to test the hypothesis that “not all impressions are created equal.” It did this by examining the effect of three ad placement variables — page positioning, view order and frequency – on campaign performance.

In recent months, credit card issuers have gotten much more proactive about hooking their card members up with local deals and discounts. AmEx, started the trend with a pilot partnership with Foursquare last March at the South by Southwest Festival. Now it has taken that program national.