Search Results for: data

The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success

An infographic from Mobclix offers some insight into “The When, Where & What of Apps.” Among the tidbits of visually appealing information are when users most often interact and engage with apps, and the market share iOS and Android boast in different parts of the…

Google+ was able to amass 10 million users in just 16 days, and 20 million users within three weeks of its first day. But who are these users? Thanks to data compiled by Bime, a business-intelligence company, we can make some general assumptions about Google+’s audience.

Almost six months have passed since our last series of articles profiling key themes in lead generation. Our well meaning articles did contain a slight bit of disingenuity, as they specifically covered themes that correlated with topics being discussed at…

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Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?

Nationwide restaurant chain Buffalo Wild Wings (BWW) wanted to be known as the place to catch basketball games during the 2011 season. They were looking for a non-traditional approach that included mobile and social media and that would keep people coming back

In 2009, GameStop set a retail record by securing nearly 2 million pre-orders for Call of Duty: Modern Warfare 2. The game went on to become the largest entertainment launch in history

In 2008, as the financial downturn was emerging, Thomson Reuters Markets made a $1 billion investment in Eikon, a next-generation desktop platform developed for global financial customers which displays real-time market data and historical information. In 2010, a global campaign was launched to promote it.

To maintain its position, draw new young customers to the brand and create deeper involvement with existing customers, Coca-Cola wanted to show the younger generation in Israel that Coke understands them and is immersed in their world