Search Results for: data

Soap.com, the online seller of personal care, household and vitamin products, has decided to let registered users pick which items they want to receive instant discounts on

One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.

While most marketing organizations are taking the plunge into marketing automation tools, social media and CRM (usually through sales), they’re not yet investing in data management and reporting tools to help to make these investments pay, according to new Chief Marketer/SiriusDecisions research.

How can you get IT street cred and build a rapport with the technology professionals who will ultimately help approve and implement your solution? Stephen Bergmann offers some thoughts on how Hoover’s has connected with IT pros to market its Application Programming Interface (API) products.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

A few weeks ago, we received the dream call. We had one of the hottest customer acquisition brands contact us for our advice. They wanted the names of the affiliate agencies they could interview. Had they asked for just about anything else, we…

RetailMeNot recently unveiled a set of data in the form of an infographic using its own numbers and those from Harris Poll and Vanderbilt University. Among the bits of information highlighted are days with the highest volume of coupon use, the most popular time of day for coupon use and the top categories for…

Red Bank, NJ – July 26, 2011- Paramax, a leader in the incentive technology industry, announced today that The Awards Marketplace has expanded its staff and award offerings to serve the evolving needs of the incentive industry. The Awards Marketplace functions as the…

Marketing departments are hiring, at least as of mid-summer. Most-desired candidates include those who bring analytic skills to a variety of marketing functions, followed by those who understand the integrated nature of marketing.

When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.