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Keywords with on-page optimization activities thrive much better than those without on-page optimization activities – about 13 positions better, according to Conductor. Long-tail queries are most affected by on-page optimization activities.

After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60’s by…

Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative — non-numeric — data can be daunting. Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions.

comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second …

Headlines from the industry.
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TREVOSE, PA – December 9, 2011 – The Advertising Specialty Institute today launched ASI SmartSales, a customized solution for maximizing sales and revenue opportunities, powered by Oracle exclusively for the promotional products industry.

According to Kenshoo’s “2011 Online Retail Holiday Shopping Report – Early Edition,” consumers are buying more and are buying more at a time this holiday season. Also, holiday season search advertising budgets were up nearly 30 percent, while the paid-search average cost per click (CPC) was up…

Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

Loyalty efforts traditionally provide rich amounts of data on a member’s transactions. Transaction data, however, only reveals what a loyalty program member is currently buying. Transaction data rarely provides insight on what else the member could be buying, the reasons behind the purchase or what differentiates this customer from others.