Search Results for: data

(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]

When lead forms are populated with inaccurate information, the business that accepts those leads into their database and attempts to interact with them are at risk of throwing away money and damaging their reputation. Whether you’re a lead generator or a lead buyer, you know that data verification is an essential part of the process, […]

Consider this the golden age of data in marketing.

In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.

Lists featured this week include New Hampshire Magazine and American Nurseryman Email.

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

(Optify) This infographic from Optify offers an amusing and educational overview of the digital marketing realm. In it, the company describes seven types of digital marketers, including The Data Whiz (loves testing email campaigns and The E-Artiste (favorite social network is Pinterest).

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.