Search Results for: data

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

Here’s five tips for using marketing automation to maximize your lead generation efforts.

Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”

Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.

Customer churn has long been a problem for cable companies. Good data management can change that channel.

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.