Search Results for: data

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.

Here are some helpful lessons that brands can learn from politicians.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

3 tools to track and analyze Instagram content and why you need them.

How can you make sure your marketing strategy is paying off and driving new business?

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.

Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.

Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.