Search Results for: data

A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.

The state of loyalty marketing indicates there’s plenty of work to be done. Here’s a run down to reinvent the customer experience.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.