Search Results for: data

Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface.

Of the 610 million users on LinkedIn, would you guess that more than 50 million
are in manufacturing? Here’s why you need to engage these B2B professionals.

Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs.

Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations.

Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI.

Most presentations on brand strategy don’t typically begin with an apology,
but the market position of Boeing is anything but typical.

Many B2B marketers are increasing their investments in account based marketing.
Here’s 4 ABM trends to watch for the second half of 2019.

For AT&T Business, 5G is the next big thing, and it is using content
featuring everything from medical centers to Batman to bring the tech alive.

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.

Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni.