Search Results for: data

A unified database across multiple channels is enabling Lenox to have a
single view customers and uncover insights for marketing opportunities.

Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change.

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.

This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.”

Original research and quotes from customers are among
top elements in content that help build B2B brand trust.

Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.

Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders.

An integrated marketing strategy powered by search is helping
The Arbor Company connect with seniors and their caregivers.

Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business.

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.