World Color Press, Inc., Greenwich, CT, has entered into a purchase agreement to acquire Infiniti Graphics, Inc., a Connecticut-based commercial printer.Infiniti

Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include

As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer's Shock Zone

FUNNY HOW MILK LOOKS like a brand when it's on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

There are no big surprises in DIRECT's annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

The casting of actors and actresses is changing to better reflect America's demographic diversity. Research from the Screen Actors Guild (SAG) indicates

McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising

The French say "vive la difference" when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men's Health, for example,

Direct marketers are so busy gathering information on consumers that they often don't take the time to consider the wisdom of using personal data. A new

Planning to enter the British market? Don't count on the abundance of mailing lists you're used to in the United States.Prior to 1994, there were 3,419