Direct marketers are so busy gathering information on consumers that they often don't take the time to consider the wisdom of using personal data. A new

Planning to enter the British market? Don't count on the abundance of mailing lists you're used to in the United States.Prior to 1994, there were 3,419

Here's the fantasy: The security camera stationed at the automated teller machine you're using notes that you have a large ketchup stain on your jacket.

Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement

New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity

Gillette didn't want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor's logo on supermarket parking spaces.That unusual

Imagine knowing that while you are building up that credit card tally at your favorite mall this Christmas season, the whole high-interest-bearing load

In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate

At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its "Sound and Spirit"