Search Results for: data
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Agencies
Increasing Profits by Not Mailing
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,
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Agencies
Up in the Air in Europe
THE OUTCOME OF the current European Union-United States talks on the EU’s data-protection directive-and of the so-called safe harbor measures proposed
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Agencies
THE NEW CREW
To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.
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Agencies
Building a Business Case for a Marketing System
PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions
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Short Cuts
Steven Mason has been named vice president of Internet packaged software at Harte-Hanks Data Technologies, Billerica, MA. Mason will be responsible for
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PRC Lets USPS Keep Mum About Net-Based Service
The U.S. Postal Service won a partial victory Tuesday when the Postal Rate Commission allowed it to shield certain commercially sensitive information
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Live From New York: USPS Adds Argentina, Australia to Catalog Program
Catalogers test mailing into Argentina or Australia will soon be able to retain Uncle Sam as a DM consultant due to planned expansions to the USPS’s New
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Experian Updates Insource Database
Database marketing information supplier Experian, Orange, CA, has launch of its next-generation its Insource database.The upgraded database reportedly