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Sony and Warner Home Video are taking a promotional blueprint that’s worked well for them in the U.S. across the Atlantic. In the first joint European

The 24-year-old blonde who leaves a telltale smudge on the neck of her date isn’t the prime buyer at the lipstick counter. It’s her older sister, married

Looking to tap into new sales and marketing avenues on the Internet, Kimberly-Clark last month struck a deal giving it a direct pipeline into online grocer

Omnicom Group, New York City, acquired custom premium manufacturer Adpac Corp., Elk Grove, IL, for an undisclosed amount, and will align the business

For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,

What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees

Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,

Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration

Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with

too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard