Search Results for: data
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Agencies
Getting Into the Internet Bag
JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start
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Agencies
Play Your Part
THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes
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Agencies
Carol Wright Trims Co-op Circulation
COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better
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Agencies
ASL Sues Former Executive
AMERICAN STUDENT LIST Inc., Mineola, NY, has filed a lawsuit alleging a former employee and his new companies are marketing names compiled by ASL.In a
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Agencies
Play Your Part
THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes
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You May Not Be a Winner
As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),
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NEW AND NOTEWORTHY TOOLS
Spiegel is my co-pilotRetailers can piggyback on United Airlines’ Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It’s the first Momentum
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DIRECT Listline
Accepted College and University Administrators Masterfile This file of 62,000 top administrators include officials responsible for the institution’s operation.
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Big Flower, Thomas H. Lee Merge in $1.9 Billion Re-Capitalization
Big Flower Holdings, Inc. will be merged into BFH Merger Corp., an entity formed by holding company Thomas H. Lee Co. and financial advisory firm Evercore