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1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

This year promises to be an interesting – if not exciting – one for marketers. A robust economy, low unemployment, and low interest rates are driving

The U.S. Postal Service was castigated for advertising its operational standards as a “commitment” in a strongly worded decision by the Postal Rate Commission.

CircBase, the publishers’ co-op database run by Experian Direct Tech, Orange, CA and Nottingham, UK, now consists of 44 million subscribers and 162 publications.

The Sportsman’s Guide has formed a business agreement with digital printing and imaging company Banta Digital Group, Minneapolis, to help publish it catalog

Legislation has been reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

Two identical telemarketing bills have been introduced in the Texas House and Senate. The measures address several aspects of telephone soliciting. Most

Legislation potentially prohibiting direct marketers, list compilers, financial institutions, credit grantors, state and local authorities from disclosing