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Advo Inc., Windsor, CT, has formed a partnership with the Polk Co. The arrangement lets companies on the Internet target their ads to Advo’s niche customer

High-Income Homeowners This compiled file of more than 650,000 homeowners earn more than $75,000 a year, according to the list manager.Cost: $85/MSelections:

IRS Non-Profits Registrants This list contains data on the nearly 1.2 million tax-exempt organizations in the country. These companies have registered

Global DataTel Inc., Delray Beach, FL, has signed a letter of intent to acquire Latin-Pak, a direct marketer to the Latino community, whose direct mail

Advertising conglomerate Young & Rubicam Inc., New York, agreed to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million in

Snyder Communications Inc., Bethesda, MD, has integrated its Direct Services Group under the brand name Brann Worldwide, creating one of the world’s largest

Amazon.com, Seattle, and Wal-Mart Stores Inc., Bentonville, AR, are settling a lawsuit charging that the online bookseller hired computer system managers

Acxiom Corp., Conway, AR, has released InfoBase New Business List 1.0, a source of direct marketing information on new business filings. Targeting business-to-business

The Talbots Inc., Hingham, MA, has appointed Olivia Ziegler, vice president, general merchandise manager of Talbots Woman, the company’s new large-size

THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on