Search Results for: data

The flow of data between consumers and marketers will change as consumers realize their information has value, and not because of data abuse fears. Furthermore,

There are 17,393,581 names on the Revolving Credit Database, a new list from Walter Karl. People on the list are active credit card users and maintain

Several years ago, 25 independent sampling companies and leading manufacturers joined together to form the Product Sampling Council of the Promotion Marketing

TOOLS OCTOBER 2000 Projecting an Image Projection Media, a division of Tricolas, Inc., El Dorado Hills, CA, has introduced a large-scale projection service

The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing’s sampling

Jumping Off the Page Marketers add life to print ads with Internet links designed to drive readers online.For a few years now, most marketers have included

`Netting Consumers Don’t have a strong database of prospects? An online promotion can virtually solve the problem.Whether or not the Internet ever lives

It’s fourth quarter. Sales and Finance walk into a room to discuss the state of the business. “It’s great,” says Sales. “It’s lousy,” says Finance. You

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

From taxes to privacy, DMers face daunting legal issues The direct marketing industry is now confronting the typical melange of legislative and regulatory