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Harte-Hanks Inc., San Antonio, TX, has elected Larry Franklin chairman and chief executive and Richard M. Hochhauser president and COO. Previously, Franklin

HotData, Inc., Austin, TX, has inked an agreement to provide The Polk Company and Dun & Bradstreet information directly into desktop software applications

Charles Schwab has been Company of the Year by the Direct Marketing Association Insurance & Financial Services Council (IFSC). Alexander Galanek, senior

Federated Department Stores, Inc., Cincinnati, has formed Federated Direct, a new division that will include its Macy’s By Mail, Macys.Com, and newly-acquired

Catalina Marketing Corp., Saint Petersburg, FL, has acquired CompuScan Marketing, Inc. The acquisition will boost Catalina’s ability to generate in-store

The buzzwords of online marketing circle our heads like electrons around the nucleus of an atom: “one-to-one relationships,” “permission marketing,” “mass

Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

You’re a Boston-based company with six million customers and $600 billion in assets. You offer products like discount brokerage retirement funds, life

Response Associates, San Francisco, hired Mark Freeman as operations manager.Kerker Marketing Communications, Minneapolis, named Scott Dahlgren media

ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million