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The European Commission will begin debate tomorrow on a request by the European Parliament (EP) to reopen negotiations with the Clinton Administration

The Internet Advertising Bureau (IAB), seeking to standardize personal privacy protections for Internet users, last week issued a series of voluntary

The Primedia Equestrian Group Master File is the combined and unduplicated active subscribers to Dressage Today, Equus, Horse & Rider, and Practical Horseman.

Legislation designed to increase individual medical privacy protections under the Financial Services Modernization Act was approved with unusual speed

Anything Internet Corp., a Colorado Springs-based Internet services firm, has finalized its acquisition of location services provider Inform Worldwide,

Sports loyalty cards turn fans into team players.As millionaire athletes and billionaire owners squabble over astronomical contracts, sports fans often

I got a call last month from an agency executive looking to speak about the promo 100 – or, more accurately, to speak about his agency’s performance in

Remember when Oreos and milk distinguished afternoons, and dinner was just the rite of passage to dessert? Some things don’t change.In every neighborhood,

Let’s define “promotion sensitivity” as the comparison of a particular consumer group’s claimed participation in a premium offer or contest/sweepstakes

Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting