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A breakthrough is under way in the religious list sector THE RELIGIOUS LIST market is looking for a few good renters.But that could be a tall order to

HEWLETT-PACKARD UPGRADES ITS CUSTOMER SERVICE SYSTEMS Judy Kincaid of Hewlett-Packard IT’S A SIMPLE CONCEPT, REALLY: Treat a repeat customer like you’ve

New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service

The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation

Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will

Cable marketer attributes sales gains to CRM upgradeMediaOne has achieved double-digit sales increases in two of its six markets with a CRM initiative

Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening

10 questions every database marketer should ask When putting together an enterprisewide data management system, the potential for its focus to be diluted

The U.S. Postal Service’s annual performance reports aren’t what they’re cracked up to be, according to new analysis by the General Accounting Office

Internet-generated sales are expected to hit $24.2 billion this year, almost double last year’s $13.8 billion. Online catalog sales are expected to reach