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The Polk Company, Detroit, has rolled out its PSYTE product after launching it in Canada. PSYTE is a geo- demographic neighborhood classification system

Chilcutt Direct Marketing has become the manager of the Ski Limited Watersports and Marine mailing list and the package insert program.The 12-month buyers

Consumers came closer late last week to winning the right to keep banks, securities firms and insurance companies from sharing their personal data with

Funny that both keynote speakers at this year’s Star Power in Hollywoodspent more time bemoaning the promotional opportunities that slipped awaythan the

Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith

When Hasbro, Inc., Pawtucket, RI, went shopping for a kiosk to promoteproducts, it found help was just an EconoTouch away.The EconoTouch System built

U.S. Bancorp will pay more than $3 million to settle claims by Minnesota that the company violated both state and federal laws by providing financial

THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more

WITH THE millennium only six months away, it might pay to bone up on best practices and get a glimpse into the future of database marketing. And there’s

Though talks remain in the early stages, Acxiom Corp. is closer to nailing down an agreement with American List Counsel Inc. for a merger between Acxiom