Search Results for: data

With targeting options limited, Pittsburgh insurer mines its databaseAn insurer that’s required to solicit all prospects within its area of coverage would

Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet

A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president

Remember the brouhaha a few years back when Alanis Morissette released “Ironic”? Many critics lambasted the singer, saying the things she mentioned in

It probably wasn’t the reaction “60 Minutes” is used to: The show’s camera crew, accompanied by Direct Marketing Association spokesman Stephen Altobelli,

Some of the largest U.S. marketers maintain databases of 100 million, 200 million or even 300 million individual records. The rest of us are more likely

Eximious, the Anglo-American gift cataloger, had a problem recently when it embarked on a vigorous acquisition strategy.There are few American lists appropriate

The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council’s

For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting

American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and