Search Results for: data
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Internet Commerce Corp. Acquires Service Bureau
Internet Commerce Corp., a New York-based electronic business supply chain network, has signed a definitive agreement to acquire Intercoastal Data Corp.,
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NetCreations Files Two Trademark Suits
Opt-in e-mail marketing services provider NetCreations Inc. is in settlement talks with an e-mail direct marketing company it filed a trademark infringement
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Live From Las Vegas: MediaOne Scores with its CRM Upgrade
It all started when the cable programming marketer, which was acquired by AT&T in June, realized that it had to better manage its 200 million customer
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New VP Operations At Millard
The Millard Group Inc., Peterborough, NH, hired Gordon Cawthray as vice president of Connecticut operations. He had been vice president of Grey Direct’s
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The One-to-One Marketing Myth
We have all fallen into the “one-to-one” marketing trap. Songwriter Randy Newman once penned, “One is the loneliest number,” yet we promote one-to-one
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Shopping at the Crossroads
While loyalty cards have reached critical mass, giving packaged goods marketers a long-awaited platform for highly targeted, national campaigns pegged
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Hed
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
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Growing Old and Loving It
Pier 1 knows they’re lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.
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Rewriting School Books
The 2000-2001 school year could be a cram year for marketers. Proposed changes to the Elementary and Secondary Education Act (ESEA) would restrict marketing
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SPECTRA SPOTLIGHT: Self-Poppers
Whether Mom’s at the stove while the VCR is on pause or nuking up an afternoon snack in the kitchen at work, unpopped popcorn is a family affair: Heavy