Search Results for: data

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly – and how tightly – should legislators

Sports sponsorships are not privileges bestowed upon suppliant brands by benevolent leagues and franchises. They are marketing strategies that must be

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That’s a lot of

As part of an effort to become a more customer focused one-to-one company, General Motors is uniting its vast online holdings under a centrally integrated

Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over

jos. A. Bank Clothiers Inc. has just begun testing e-mail marketing, but already the company is seeing a substantial benefit to testing offers in the

President Clinton has proposed regulations to keep electronic medical records away from employers, marketers and others, and urged Congress to take further

Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer

Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown