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Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace’s most enduring

“It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million

Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That’s the upshot of Anatomy of a 21st Century

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

There’s an old joke in the real estate industry: The three most important elements of a property sale are location, location and location.Panelists from

InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.

One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared

Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey

Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs