Search Results for: data

  • Private Label Dips Downscale

    Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace’s most enduring

  • Sweeping the Nation

    “It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million

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  • What It Takes

    Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That’s the upshot of Anatomy of a 21st Century

  • Turning Obstacles Into Assets

    In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

  • Location, Location, Location

    There’s an old joke in the real estate industry: The three most important elements of a property sale are location, location and location.Panelists from

  • InfoUSA Taps Henricks as Executive VP

    InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.

  • Separate Models for Separate Segments?

    One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

  • Insurance Loses That Personal Touch

    Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared

  • Grey Direct Acquires MarketData Solutions

    Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey

  • DM Powers, Activate!

    Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs