Search Results for: data
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Private Label Dips Downscale
Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace’s most enduring
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Sweeping the Nation
“It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million
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What It Takes
Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That’s the upshot of Anatomy of a 21st Century
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Turning Obstacles Into Assets
In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing
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Location, Location, Location
There’s an old joke in the real estate industry: The three most important elements of a property sale are location, location and location.Panelists from
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InfoUSA Taps Henricks as Executive VP
InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.
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Separate Models for Separate Segments?
One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables
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Insurance Loses That Personal Touch
Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared
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Grey Direct Acquires MarketData Solutions
Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey
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DM Powers, Activate!
Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs