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Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

Retailers dropping their loyalty programs are fumbling the ball.Safeway PLC has discontinued its loyalty-card program, The Wall Street Journal reported

The $1 million prize just became chump change.Backed by Dallas-based promotion guarantor SCA Promotions, online contest site Grab.com launched last month

A potpourri of data appearing this November in PROMO’s sister title, American DemographicsFamily ties that bind are especially true among America’s grandparents

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places – toy stores,

Landstar uses wireless technology to increase retention of its driving fleet THE STEREOTYPE of a rough-and-tumble truck driver living the solitary life

Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service

E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent

Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry