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Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.

Eight years ago, the American Heart Association took stock of its direct mail fundraising and felt it could do a better job. Three years later, the organization

The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected

Certain topics demand attention, but not much space. Here are some examples.Geographic Selection FeesOnce upon a time, it was darned difficult to deliver

This year’s Market Leaders roster has a slightly familiar ring to it – the list includes veteran DMers like Fingerhut and The Sharper Image. Why do they

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year

Transportation planners across the nation and product hybrids such as the “cross bike” – which combines drop-handle, mountain and racing bikes – are promoting

Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the

Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons