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General Mills, Get Music had shoppers dancing in the aisles.

Disney analyzes customers across business segments to build a better database

New gadgets aim to eke more input out of shoppers.

Traditional brands regain the spotlight as spending rises 9.0 percent.

Disney analyzes customers across business segments to build a better database.  Tinkerbell flies over the Magic Kingdom, trailing golden flecks of light

Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady

Agency Moves; Account Action; Client Side; Marketing Services

What is the difference between an opinion and a substantive comment? You don’t know either?

Supplier shakeups, brand consolidation hold growth at 3.9 percent.