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DIRECTMEDIA.COM plans to merge with alternative media publisher Simon Direct Inc.”The sales approach required for selling specialty direct response advertising

DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes. Cost:

One thing is clear: When we discuss privacy, we’re talking only about the collection and use of data Confused about privacy, even after reading our big

Helping each of its 750,000 constituents cope with the effects of a crippling disease is as central to the Arthritis Foundation’s marketing efforts as

AARP knew it had to increase response to its mailings, and suspected the answer might lie in its database. The Washington-based organization, which provides

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

Retailers dropping their loyalty programs are fumbling the ball.Safeway PLC has discontinued its loyalty-card program, The Wall Street Journal reported

The $1 million prize just became chump change.Backed by Dallas-based promotion guarantor SCA Promotions, online contest site Grab.com launched last month

A potpourri of data appearing this November in PROMO’s sister title, American DemographicsFamily ties that bind are especially true among America’s grandparents