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THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

PROCTER & GAMBLE FEELS SO STRONGLY ABOUT PRIVACY THAT IT’S PUTTING THE CONSUMER IN THE DRIVER’S SEATaBOUT A YEAR AGO, when it started revamping itself

Where the presidential candidates stand on the issue This roundup is based on interviews, published reports and position papersPAT BUCHANAN, REFORM Buchanan

Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes

The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

EXPERTS DISCUSS PRIVACY – AND WHAT CAN BE DONE ABOUT IT – IN A DIRECT ROUNDTABLEMIXED OPINIONS ABOUT PRIVACY exist even within the direct marketing world.

Cataloger restyles its technology and staff in hopes of increasing online salesthe Spiegel Group, hoping to grow its online sales to 20% of its total

Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.Walking