Search Results for: data
-
Home Marketplace Enhanced
This 90,520-name file identifies people who have purchased from this catalog during the last 12 months. It has been enhanced with Experian data.Cost:
-
Experian Launches Direct Mail Tracking Service ePIN+
Experian, Orange, CA, has launched Experian Postal Information Network Plus (ePIN+), a service that allows marketers to track mail electronically as it
-
FTC Asked to Probe Amazon.Com’s Alexa Internet Software
Computer security expert Richard M. Smith is asking the Federal Trade Commission to determine if Amazon.com’s Alexa Internet software violates a bevy
-
Acquisition
U.S. Foodservice Taps GTE to Build e-Commerce Site
U.S. Foodservice, based in Columbia, MD, has tapped GTE Internetworking to build its commercial Web site http://www.NextDayGourmet.com.With a two-year
Tagged in: -
Agencies
Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year.”We’ve
Tagged in: -
SPECTRA SPOTLIGHT: Sunscreen Slatherers
Spring Break is a big deal for Florida and MTV, but sunscreen marketers thrive instead on the constant reminders of nervous parents: “Don’t go out without
-
Ha-Lo Debuts Direct Unit
Ha-Lo Industries, Inc. is “e-transforming.”The company last month announced an “aggressive new strategic platform to extend promo products marketing and
-
MDC STRIKES TWICE
Toronto-based MDC Corp. acquired a 70-percent stake in marketing communications shop Fletcher Martin Associates, Atlanta, for $2.3 million in cash and
-
Agencies
Increased Brandwidth :How brand identities can be influenced by data mining.
Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in
-
Agencies
ZIP Code Models: An Application Revisited
One of the earliest database applications was the modeling of ZIP code data for use in customer acquisition promotions, direct mail or telemarketing.