Search Results for: data

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is in a state of decline or is simply settling back into a period of more realistic growth is a moot point, right? Because the promotion industry has always been recession-proof.

Reaching Beyond Scanners Web mining fuels 9.0 percent rise in spending. Promotion-related research grew 9.0 percent to $1.46 billion in 2000, according

Moving Targets Supplier shakeups, brand consolidation hold growth at 3.9 percent Promotional kiosks and loyalty cards continue to be a ubiquitous presence

A communications committee was formed yesterday by the DMA List Leaders in Action Committee to help manage public relations for the industry. Considering

Online Households Database These 34 million households boast connected consumers that rely on computers for personal, business or educational purposes.

Experian, Orange, CA, has teamed up with New York City-based 24/7 Median, Inc. to create eList for Brand Marketers. This consumer selection offering combines

The Internet generated 13% of all catalog sales in 2000, compared to 9% in 1999, according to a DMA study released yesterday at its annual fall conference.

Private Data Portal: distributes Dun & Bradstreet business-to-business prospect data, integrated with third party and the customer’s information directly

Omaha, NE-based data products provider infoUSA has launched American Travel Index, a national business directory for handheld devices. An outgrowth of

Direct mail fulfillment company aNetorder Inc., Naperville, IL, has merged with American Mailers Illinois, Inc. The new company will be known as aNetorder.