Search Results for: data
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Experts Say Familiar Mail will be Opened
Will Americans open their mail? That’s the big unanswered question as marketers scramble to control the damage after two pieces of mail tested positive
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A Swift End for a New DM Business
Direct Marketing Information Online (DMIO), Palm Beach, FL, has closed its business. The data card transmission service for list managers and owners debuted
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Hearst Pays $4 Million in Settlement
Hearst Corp. has agreed to pay $4 million to settle charges that it did not give antitrust enforcers crucial documents in the pre-merger report when it sought to acquire Media-Span Inc., according to news reports.
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DoubleClick Reports Loss of $12.6 Million for Third Quarter
DoubleClick Inc., suffering from plummeting online ad spending, has reported a net loss of $12.6 million for the third quarter. This excludes certain
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DoubleClick to Adopt Privacy Council Tool
Online advertising agency DoubleClick Inc., New York, has made an arrangement with privacy and data protection consulting firm the Privacy Council, to
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DIRECT Listline
PC Owners Masterfile This is a file of 7.2 million 12-month buyers. These individuals, through self-reported information and credit sources, have been
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NGA: Net Tax Moratorium Will Cost $440 Billion by 2011
State and local governments will lose close to $440 billion in sales tax revenues between now and 2011 if the federal government’s soon-to-expire moratorium
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Study Shows Low Level of CRM Satisfaction
Customer relationship management software providers should take a page from their own manuals: According to a new study, CRM users and evaluators are
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The Glassware Consumer
Whether it’s an afternoon barbecue with punch bowls and lemonade pitchers or a candlelight dinner with spotless wine glasses, summer entertaining brings
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NEW AND NOTEWORTHY TOOLS
Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and