Search Results for: data

Feb. 6, 2002 A recently introduced bill would make Oklahoma the first state to prohibit telemarketers from making calls to consumers. HB-2837 would ban

INTERNATIONAL ADDRESSES used to represent only small segments of many organizations’ databases. That’s all changed, thanks to the Internet and the globalization

EVEN WITH THE AMOUNT OF DATA and technology available today, there continues to be a lack of understanding about segmentation. A variety of approaches

Online marketing services provider e-centives Inc. has completed its acquisition of BrightStreet Inc., a developer of promotional and data tracking technologies, for an undisclosed sum.

PRIMEDIA Consumer Media has consolidated management of its consumer lists with Direct Media Inc. The appointment takes effect April 1. The files include

A 21-year-old part-time Internet security consultant is claiming he was able to hack into the New York Times network and access thousands of contributors

DoubleClick Inc. has introduced DARTmail 3.5. The enhanced e-mail platform includes expanded segmentation of customer files for better targeting; more

Waltham, Ma-based iMarket Inc. has added some data elements to its business-to-business database. They are details on energy usage, credit worthiness

Naviant, an e-mail service vendor, has acquired Data One Marketing, Inc., a list management-brokerage firm. Terms were not disclosed.

Cigna Corp. has named veteran direct marketer Robert G. Romasco as executive vice president and chief marketing officer. Previously, he served as chief