Search Results for: data

E-mail catalog: Each catalog can contain thousands of items and hundreds of pages of data, but is limited to a file-message size of only 3k. (The average

Full-service direct marketing company Communication Concepts Group in Ivyland, PA, has changed its name to CC3. List company MarketsOnDemand, Chicago,

For years, TV networks made their fortunes through mass advertising. But the last 10 years have seen marketers shift away from the shotgun approach to

IT TOOK ABOUT A MONTH after the Sept. 11 hijackings for online travel bookings to return to their former levels. By Oct. 8, they were back up to speed,

A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

While it may sound trite, it’s true: The world changed forever on Sept. 11. Our society underwent a fundamental change. Today we are less mercantile than

Sears, Roebuck & Co. has been sued by two consumers who allege that the firm sold their personal data to Memberworks, Inc. in violation of its own privacy

AFTER THE BIG THREE modeling variables (recency, frequency and monetary value), some analysts rank product purchase data next most important. We’re not

New Lists Natural Healing Encyclopedia This file identifies more than 120,000 paid buyers of The Complete Encyclopedia of Natural Healing, published by

Not Just Skin Deep Jinny Beauty Supply Co., Chicago, is helping marketers get a handle on the ethnic beauty care market with the OTC Ethnic Beauty Supply