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Acxiom Corp. and AZ Bertelsmann Direct have signed an agreement to jointly provide international marketing data and information services to the European

New Page 3 James Bond always draws a crowd. Nineteen films into the series and counting, MGM never seems to have a problem attracting blue-chip marketing

Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated

James Bond always draws a crowd. Nineteen films into the series and counting, MGM never seems to have a problem attracting blue-chip marketing partners

Sony and Warner Home Video are taking a promotional blueprint that’s worked well for them in the U.S. across the Atlantic. In the first joint European

The 24-year-old blonde who leaves a telltale smudge on the neck of her date isn’t the prime buyer at the lipstick counter. It’s her older sister, married

Looking to tap into new sales and marketing avenues on the Internet, Kimberly-Clark last month struck a deal giving it a direct pipeline into online grocer

Omnicom Group, New York City, acquired custom premium manufacturer Adpac Corp., Elk Grove, IL, for an undisclosed amount, and will align the business

For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,

What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees