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California residents would be socked with additional expenses if the state passes an opt-in bill. That’s the conclusion drawn by a new study by the Direct

E-mail marketing company Responsys Inc. has acquired NetAcumen, a technology company that analyzes customers’ Web site behavior, said George S. Wiedemann,

Workbench Magazine The 357,129 active subscribers to this publication enjoy a hands-on approach to designing and remodeling their home. They are interested

Abacus has introduced a Web-enabled product to help the multi-channel marketer to identify which campaigns are driving customers to order from which channels.

The Electronic Privacy Information Center (EPIC) has filed a federal lawsuit to force the U.S. Justice and Treasury Departments to reveal details about

DoubleClick Inc. narrowed its loss in the fourth quarter ended Dec. 31. But revenues decreased at the online marketing company.

Retailers are only now catching up with the CRM revolution, according to a new poll by Blue Martini Software.

DoubleClick Inc. has formed DoubleClick Direct, a full service online direct marketing and customer acquisition services division. Bill Wise, the firm’s

The Federal Communications Commission is reviewing its 1999 rule that allows telecommunications companies to share information about their customers with third parties for marketing purposes.

Lillian Vernon has named ALC of New York to manage its customer file of millions and has selected Direct Media Inc. to oversee its package insert program.