Search Results for: data

THANKS TO a predictive model generated from a gutted and rebuilt customer database, The Parable Group garnered an impressive 31.9% response rate for a

Naviant has acquired SweepsClub.com, an online performance-based marketing company, for an undisclosed sum.

FordDirect proves the rule that data is as important in the online world as it is offline. The company formed as a joint venture between Ford dealers

THANKS TO A multimillion-dollar database investment in 2000, the Milwaukee Journal Sentinel will shift resources from telemarketing to direct mail this

IDG LAN e-Mail Database IDG has introduced the IDG LAN e-mail database, an unduplicated built from LAN selections on several IDG subscriber lists. These

Premium White Pages: This enhancement to the InfoBase Telephone Directories White Page product includes the addition of millions of public – but not yet

Online portal and marketer Yahoo has revised its privacy policy to more clearly describe how personal data will be treated in certain circumstances, according to news reports.

Web marketers are using fewer cookies and collecting less personal data, according to a think tank that studies online privacy practices. A survey by

Newspaper publisher Knight Ridder has selected Lanham, MD-based Group 1 software to help develop a profile of its advertisers and subscribers for targeted

Defying standard operating procedure, Target Market Corp., has put on the market for full release a 3.8 million-name e-mail list. Target Market manages