Search Results for: data
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Live From New York: Lands’ End Creates Tight-Knit B-to-B Database Structure
It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three
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Survey: One-Third of Investment Firms Share Customer Data
Thirty-four percent of investment company representatives surveyed said they provide customer information to nonaffiliated third parties, either for joint
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DMA-FTC At Odds Over Internet Privacy Rules
Blasting the e-commerce industry for inadequate self-regulation of online privacy protection, the Federal Trade Commission has demanded Congress enact
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Privacy Commission Needed, Professor Tells House Panel
The U.S. needs a strong governmental commission to protect personal privacy because private safeguards are insufficient, Fordham University Law School
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Millard and ActivMedia Conduct Internet Impact Survey
For the second consecutive year, Millard Group Inc., Peterborough, NH, and ActivMedia are conducting a survey among direct marketers to determine how
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BankDirect Names Avenue A Online Agency of Record
BankDirect (www.bankdirect.com), an online bank based in Dallas, has chosen Internet media and data marketing company Avenue A Inc. as its online media
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InfoUSA Acquires Getko Direct
InfoUSA, Omaha, NE, has acquired Getko Direct Response of Canada from Cendant Corp for $1.6 million.Getko, a Canadian list and data processing supplier,
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Senators Propose Student Privacy Protection Bill
(MarketingClick) A bipartisan proposal in Congress would require parent’s written consent before companies can collect elementary and secondary school
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DMers Cope With the E-mail Love Bug
Direct marketers squirmed along with the rest of the world yesterday as an Internet virus known as the I Love You bug, disrupted business. While some
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Live From Washington: Barton Pushes For Privacy Legislation
Following a series of incidents in which direct marketers exchanged information about Representative Joe Barton (R-TX), along with his subsequent experiences